This week on the Podcast, Darrell and I discuss the Spotify Wrapped experience and how putting effort in to clever marketing can reap abundant rewards.

This week on the Podcast, Darrell and I discuss the Spotify Wrapped experience and how putting effort in to clever marketing can reap abundant rewards.

Spotify Wrapped - How to win at viral marketing

This week on the Podcast, Darrell and I discuss the amazing scale that Shopify achieve during the 2024 Black Friday / Cyber Monday sales weekend.

This week on the Podcast, Darrell and I discuss the amazing scale that Shopify achieve during the 2024 Black Friday / Cyber Monday sales weekend.

What it takes to sell over $11.5 billion in 4 days

This week on the Podcast, Darrell and I discuss why you should try sell your business in private before declaring to the world that you are giving up.

This week on the Podcast, Darrell and I discuss why you should try sell your business in private before declaring to the world that you are giving up.

Try Selling, Before Quitting

This week on the Podcast, Darrell and I discuss how much (if any) equity you should give away as a non-technical founder when recruiting new talent.

This week on the Podcast, Darrell and I discuss how much (if any) equity you should give away as a non-technical founder when recruiting new talent.

How Much Equity Should You Give Away?

This week on the Podcast, Darrell and I discuss the new YouTube Courses feature that is rolling out to select creators. Is it going to put other course platforms at risk? Or just catch the less serious course creators?

This week on the Podcast, Darrell and I discuss the new YouTube Courses feature that is rolling out to select creators. Is it going to put other course platforms at risk? Or just catch the less serious course creators?

YouTube Courses are Coming. Are you Ready?

This week on the Podcast, Darrell and I discuss why learning your own lessons in business are more important than trying to learn them from experts.
 
--
 
Subscribe to our Podcast:
 
YouTube
https://www.youtube.com/@initium-clips
 
Spotify
https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8
 
Follow along to watch us build a Rails / SaaS / B2C app from the ground up.
 
Clipflow.co
https://www.clipflow.co
 
Twitter
Darrell - https://twitter.com/craftbuildcut
Ken - https://twitter.com/kennnG

This week on the Podcast, Darrell and I discuss why learning your own lessons in business are more important than trying to learn them from experts.

--

Subscribe to our Podcast:

YouTube
https://www.youtube.com/@initium-clips

Spotify
https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8

Follow along to watch us build a Rails / SaaS / B2C app from the ground up.

Clipflow.co
https://www.clipflow.co

Twitter
Darrell - https://twitter.com/craftbuildcut
Ken - https://twitter.com/kennnG

Stop Hoarding Cheat Sheets and Learn the Real Way!

In this episode Darrell and I discuss whether or not the name of your brand or channel even matters. Darrell and I were co-founders of a company called Realbase which we recently sold for $180M where I was CTO and he was Head of Product. Let's jump in!
 
--
 
Subscribe to our Podcast:
 
YouTube
https://www.youtube.com/@initium-clips
 
Spotify
https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8
 
Follow along to watch us build a Rails / SaaS / B2C app from the ground up.
 
Clipflow.co
https://www.clipflow.co
 
Twitter
Darrell - https://twitter.com/craftbuildcut
Ken - https://twitter.com/kennnG

In this episode Darrell and I discuss whether or not the name of your brand or channel even matters. Darrell and I were co-founders of a company called Realbase which we recently sold for $180M where I was CTO and he was Head of Product. Let's jump in!

--

Subscribe to our Podcast:

YouTube
https://www.youtube.com/@initium-clips

Spotify
https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8

Follow along to watch us build a Rails / SaaS / B2C app from the ground up.

Clipflow.co
https://www.clipflow.co

Twitter
Darrell - https://twitter.com/craftbuildcut
Ken - https://twitter.com/kennnG

Stop Worrying About Your Brand Name - Focus on Content!

This week on the Podcast, Darrell and I discuss why software estimates almost never work and why we think that is.
 
--
 
Subscribe to our Podcast:
 
YouTube
https://www.youtube.com/@initium-clips
 
Spotify
https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8
 
Follow along to watch us build a Rails / SaaS / B2C app from the ground up.
 
Clipflow.co
https://www.clipflow.co
 
Twitter
Darrell - https://twitter.com/craftbuildcut
Ken - https://twitter.com/kennnG

This week on the Podcast, Darrell and I discuss why software estimates almost never work and why we think that is.

--

Subscribe to our Podcast:

YouTube
https://www.youtube.com/@initium-clips

Spotify
https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8

Follow along to watch us build a Rails / SaaS / B2C app from the ground up.

Clipflow.co
https://www.clipflow.co

Twitter
Darrell - https://twitter.com/craftbuildcut
Ken - https://twitter.com/kennnG

Why We Avoid Software Estimates at All Costs

This week on the Podcast, Darrell and I discuss what the future of search, mainly Google, looks like with the advent of AI tools like OpenAI search and Perplexity.
 
--
 
Subscribe to our Podcast:
 
YouTube
https://www.youtube.com/@initium-clips
 
Spotify
https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8
 
Follow along to watch us build a Rails / SaaS / B2C app from the ground up.
 
Clipflow.co
https://www.clipflow.co
 
Twitter
Darrell - https://twitter.com/craftbuildcut
Ken - https://twitter.com/kennnG

This week on the Podcast, Darrell and I discuss what the future of search, mainly Google, looks like with the advent of AI tools like OpenAI search and Perplexity.

--

Subscribe to our Podcast:

YouTube
https://www.youtube.com/@initium-clips

Spotify
https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8

Follow along to watch us build a Rails / SaaS / B2C app from the ground up.

Clipflow.co
https://www.clipflow.co

Twitter
Darrell - https://twitter.com/craftbuildcut
Ken - https://twitter.com/kennnG

The end of Google? Is AI Transforming Search Engines as we know them?

This week on the Podcast, Darrell and I discuss how to decide when your app is ready to deploy to a production environment and what things you should look out for.

This week on the Podcast, Darrell and I discuss how to decide when your app is ready to deploy to a production environment and what things you should look out for.

Deploy Your App to Production: Avoid These Mistakes

This week on the Podcast, Darrell and I discuss what will happen to YouTube if more businesses start using it. What will happen to entertainment content?

This week on the Podcast, Darrell and I discuss what will happen to YouTube if more businesses start using it. What will happen to entertainment content?

Losing the 'You' in YouTube - Is it a bad thing?

This week on the Podcast, Darrell and I discuss whether or not you should build a business for a niche where you are not an expert. Do you have a right to play in a game that you have not mastered yet?

This week on the Podcast, Darrell and I discuss whether or not you should build a business for a niche where you are not an expert. Do you have a right to play in a game that you have not mastered yet?

Why Outsiders Have a Unique Advantage in New Fields

This week on the Podcast, Darrell and I discuss whether or not YouTube tools built for creators are going to kill its personality by ultimately causing everyone to create the same style of content.

This week on the Podcast, Darrell and I discuss whether or not YouTube tools built for creators are going to kill its personality by ultimately causing everyone to create the same style of content.

Are YouTube Tools Killing its Personality

This week on the Podcast, Darrell and I discuss why you should think twice before considering affiliate marketing as your primary marketing channel when starting out.

This week on the Podcast, Darrell and I discuss why you should think twice before considering affiliate marketing as your primary marketing channel when starting out.

Why Paid Traffic and Affiliates Don't Prove Quality

This week on the Podcast, Darrell and I discuss a tweet I saw on X where a user said that you should not marry your startup. We discuss how the lack of focus is actually one of the main reasons indie devs fail and how they should approach their businesses.

This week on the Podcast, Darrell and I discuss a tweet I saw on X where a user said that you should not marry your startup. We discuss how the lack of focus is actually one of the main reasons indie devs fail and how they should approach their businesses.

Lack of Focus is Killing Indie Start Ups

This week on the Podcast, Darrell and I discuss if YouTube should follow other platforms and add the ability to create thumbnails for Shorts.

This week on the Podcast, Darrell and I discuss if YouTube should follow other platforms and add the ability to create thumbnails for Shorts.

Thumbnail designers are about to get a lot busier!

This week on the Podcast, Darrell and I discuss Paid vs Organic marketing during the early stages of a new startup. We discuss the pros and cons of each approach and how we think we should leverage them.

This week on the Podcast, Darrell and I discuss Paid vs Organic marketing during the early stages of a new startup. We discuss the pros and cons of each approach and how we think we should leverage them.

Paid vs Organic Marketing in Early Stage Startups

This week on the Podcast, Darrell and I discuss whether or not you need users to test your product or if it is better to &quot;dogfood&quot; your product yourself.

This week on the Podcast, Darrell and I discuss whether or not you need users to test your product or if it is better to "dogfood" your product yourself.

Dogfooding vs User Testing

This week on the Podcast, Darrell and I discuss how to choose the right stack for your startup. We also talk through our experience with React and Rails and which one we think is the best fit for our new product, Clipflow.