Ken Greeff
Software Engineer, Australia
I'm a software engineer and entrepreneur with a passion for building great software products. I was a co-founder of Realbase, a software company that helps real estate agents manage their business more efficiently which we sold in 2022 for $180M. I'm currently building Clipflow a purpose-built tool for planning & creating content with your team. When I'm not building software, you can find me in the gym or outdoors, as fitness is a huge part of my life and something that I'm truly passionate about.
Turn Hard Conversations In To Wins - Week #96 Building a SaaS (...again)
After building a software business (again) for 673 days, I've had to have yet another hard conversation.
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Focus on this ONE Metric and Beat Every SaaS
Most founders obsess over revenue and profit while completely ignoring the one true indicator of whether their business will survive or die.
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Deployed our new onboarding flow and ad campaign - Week #94 Building a SaaS
I've been building a software business (again) for 659 days. Here are 3 take aways from this week.
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Building a Startup (Again) | Episode 1
After selling my last business that I built with my brothers, I'm doing it all again but was the last time just luck?
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My 450th Anxiety Attack - Week #95 Building a SaaS
After building a software business (again) for 665 days, I've had my 450th anxiety attack.
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Product Roadmaps Will Sink Your SaaS
Everyone says you need a 5-year plan to build a successful business, but I'm here to tell you that's a scam.
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4 Strategies That Helped Build a $180M SaaS
We grew our business from zero to $180 million, starting in a small garage.
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Systems and Automation are Getting In Your Way
It's easy to fall into the trap of thinking that more systems and tools will solve all your problems
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I Used This Trick to Build a $180M Business
You're not broken, you just haven't figured out how to focus yet.
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Big Business "Advice" Will Ruin Your Startup
Big business advice doesn’t work for small teams
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Use the Unscalable to Your Advantage
If you introduce automation too early, it can quietly kill your business
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I Got Let Go From the Company I Started
After spending a decade building a successful business, I was suddenly made redundant.
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Does This Rails Structure Actually Scale?
Worried your Rails app’s folder structure won’t scale? In the MVP phase, it doesn’t matter.
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Where do your users come from? (Make sure you store this)
This is how we're currently tracking our ads on scale
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Why I Stopped Coding
I haven't really written any code for the last 2 months and here's why you probably shouldn't either if you're trying to launch your startup.
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